Bubba Gump Shrimp Co Redesign
Spending an entire semester on branding and redesign, I chose to rebuild the Bubba Gump Shrimp Co brand. Starting with the logo, we also created a style guide, business collateral, outdoor marketing, gift cards, coasters, merchandise, take out bags and food/drink menus.
Logo and Icon Design
Name: Bubba Gump Shrimp Co Redesign
Date: September 2022
Under the umbrella of business collateral, I created a set of business cards along with letterheads and envelopes to go with them
Food and Drink Menus
The food and drink menus were the next thing for us to create, using InDesign, the food menu is 11″ x 17″ and the drink menu is 5.5″x 17″.
Coasters and Gift Cards
The next step in the branding redesign was to create gift cards and coasters. This was probably the most fun part of the project for me as I got to illustrate themed products. I wanted to keep the humorous and family oriented nature of Bubba Gump, if you’ve ever eaten there.