Spending an entire semester on branding and redesign, I chose to rebuild the Bubba Gump Shrimp Co brand. Starting with the logo, we also created a style guide, business collateral, outdoor marketing, gift cards, coasters, merchandise, take out bags and food/drink menus. 

Logo and Icon Design

Business Collateral

Under the umbrella of business collateral, I created a set of business cards along with letterheads and envelopes to go with them

Food and Drink Menus

The food and drink menus were the next thing for us to create, using InDesign, the food menu is 11″ x 17″ and the drink menu is 5.5″x 17″.

Coasters and Gift Cards

The next step in the branding redesign was to create gift cards and coasters. This was probably the most fun part of the project for me as I got to illustrate themed products. I wanted to keep the humorous and family oriented nature of Bubba Gump, if you’ve ever eaten there. 

Marketing and Merchandise

The final part of the branding and redesign was to create outdoor ads and merchandise. I chose to make a billboard, cups and a take out bag for the restaurant.