Step Up America Campaign
Run by the non-profit organization, STAAR OC, the Step Up America campaign is aimed to advocate and raise awareness for Low Grade Serous Carcinoma (LGSC). Since research efforts towards ovarian cancer are not supported by the government, financially, Step Up America is dedicated to funding these research projects.
In 2022, Step Up America was becoming nationally recognized as they moved their way through the United States. Partnering with STAAR OC, I created logos, icons, t-shirts, informational packets and even an interactive article, which I suggest you check out first!
I am entering my fourth year now working with STAAR OC and their Step Up America campaign. After raising more than $200,000 in 2022, we’re staring efforts early this year to do it again. Additionally, I was able to host my own Step Up event at my university by hosting a volleyball game to raise awareness.
To find out more about STAAR OC, Step Up America and Ovarian Cancer Awareness, please visit their website here.
Logo and Icon Design
Name: Step Up America Campaign
Date: September 2022
The interactive article consists of 7 informational pages regarding the Step Up America Campaign.
Mainly using InDesign to format an interactive PDF, I also used Adobe Creative Programs like Photoshop, Illustrator, Premiere and After Effects.
Click the image to open the interactive article in a new tab, or click here to explore it!
The series of informational packets range from creating an event to Step Up America’s overall goals and plans.
Mainly working in Adobe InDesign, I created graphics and illustrations to go with the layout of their packet. Additionally, I used photoshop, illustrator and iPad’s Procreate.
The master packet contains all of the information as the other packets do, view it by clicking on the image to the right.
T-Shirt Designs 2022
On the front of the t-shirt is a simplified logo for Step Up America. On the back displays the signs and symptoms of ovarian cancer.
Using a graphic they already had for the back, I was able to vectorize it and convert it into a file that would allow it to print on t-shirts. They gave out 5,000 t-shirts in 2022.